In the Los Angeles area where I live there are two contemporary Christian music (CCM) radio stations, Air 1 and the Fish.
They play a variety of Christian bands and songs, including some Christian crossover bands like Switchfoot and also some more mainstream bands like Lifehouse (whose lead singer is a professing Christian).
Some songs have an overtly “Christian” worship message like songs by Chris Tomlin and Matt Redman which we occasionally sing at church, while other songs seem to have positive lyrics without mentioning the name of Jesus.
I do not have a problem with their choice of artists and songs. It’s a free country and radio stations are free broadcast what seems fit for their audience.
But these radio stations are labeled as Christian.
This is where the disappointment comes in.
The Fish advertises their music NOT as Christian music, but music that is “safe for the whole family.” Why not call it Christian music for the whole family or CCM?
Air 1 advertises itself as the “positive alternative.” Why not the Christian alternative?
The answer most likely has to do with ratings and audience capturing. People are not as likely to listen to a station that plays Christian music, even if the music is really good. So they compromise the message a little to avoid the Christian label.
Because it is offensive to be an exclusive, Jesus only, one-way-to-heaven believer which is how the evangelical Christian is viewed (and should be viewed).
We are diluting the way we are representing ourselves in society, to make ourselves more palatable for it. Instead of Christian we call the music “positive.” Instead of using specific terms for God like Father, Jesus, Holy Spirit we resign to using generic, inoffensive terms like “god.”
90% of Americans or more believe in god, but just try to mention the name of Jesus in a secular context and see how poorly received it is.
Christian music now is positive music.
Because the term “Christian” is not politically correct.
It is in fact offensive.